Growing an Instagram following

If you are a passionate creative you’re probably passionate about sharing the work you’re proud of as well. Instagram, with its evergrowing membership base, is a perfect channel to use for this. I simply love using Instagram and have been searching for some inspiration on how to best make use of it. Of all the resources I could find on the web, these are the two most useful ones. Maybe you can use them too, so here they are:

  1. 11 SUREFIRE WAYS TO GROW YOUR INSTAGRAM FOLLOWERS: Melyssa Griffin gives some heartfelt advice on how to get more people notice you on Instagram. Check it out here.
  2. HOW TO BUILD A MASSIVE FOLLOWING ON INSTAGRAM: Richard Lazazzera at Shopify shares some good insights on how to make yourself heard on this popular social media channel. You can read the article here.

The key takeaways for me were that you must be willing to do the work: post consistently, find out exactly who your audience is and engage with their posts as well, dig deep into analytics and see which type of content works best with your audience.

It also helps to focus, pick a theme for your Instagram account and stick with it. In this way, you’ll attract the people who are interested specifically in what you have to say. By creating your own hashtag and encouraging other users to include it in their posts will mean more visibility for you and growing a community of likeminded people.

Good luck and let me know how it goes!


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