Book recommendation: Make it Bigger by Paula Scher

I’m currently reading Paula Scher’s book, Make it Bigger. It’s a great read for any (aspiring) designer and provides fabulous insight into the life and thoughts of one of today’s greatest graphic designers.

Here is an example from her earlier work.


“When the cover first appeared in 1975, the heart shape seemed miraculous. The mayor’s office in Miami, Florida, sent a letter to Atlantic Records asking where they could purchase the manhole covers for their city.” Extract from Paula Scher’s book #makeitbigger.

You can read more about Paula on the website of Pentagram, the famous design firm she is a partner at, on the AIGA website or in an interview on The Great Discontent.


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