At least in the Netherlands, Google seems to be on a mission: to educate students who are about to go into the world how to do digital. Called The Digital Workplace, it promises a CV boost for anyone fresh out of college or who is looking for a job.
What’s it all about?
The course is free, and all you need is a Google (or other) account in order to sign up. You will then get access to the online platform, which has 23 modules with lessons in online marketing, each with a test at the end. Once all lessons are completed, you will get a certificate from Google proving your newly acquired knowledge. Cool, huh? Let me know in the comments below if you plan to take this course!
As for me, though I’m neither fresh out of college nor looking for a job, I signed up to see what it’s all about. After all, you’re never too old to learn new skills, right? Here’s a teaser as to how it all looks like once you’ve signed up for it. Each student has a personal dashboard with their profile and a section for each of the 23 modules. You can do them in any order you want, and, to make it more entertaining, even earn badges as you go (for all zealous students out there, a little gamification can go a long way). At the top of the dashboard you can track your progress, seeing what percentage of the lesson plan and lessons you have done so far (I promise, mine won’t be 0 for long).
The 23 modules have 89 lessons in total. Some examples are email marketing, online ads, mobile, social media, data analysis, e-commerce, and the list goes on. The course seems comprehensive, and intended to give you a round working knowledge of these hot topics. Here’s a screenshot of how this looks inside the learning platform.
Nowadays, no one can escape the online world. Especially if you are a young graduate with an interest in marketing, sales, analytics, or pretty much any other related discipline, the knowledge packed into this course is mandatory. Personally, I think this is a great initiative from Google, to share some wisdom, for free, and help people make it, whether they are looking for a job or planning to start their own business. In fact, on the project landing page, they show three examples of successful entrepreneurs and how being successful online has helped their business grow. For example, here is Vicky, a passionate baker who, after finishing her studies, opened her bakery with the help of online. She seems happy to me. Go Vicky!